Kids
Zuckerberg Media open to broadcast and production partners in India
MUMBAI: Indian original content providers and production houses better perk up their ears, for Zuckerberg Media, headed by ex Facebook marketing honcho and ace television content producer Randi Zuckerberg is looking east and her next destination for exploring partnership is none other than India. In an interview with Economic Times Randi has shared her interest in entering the indian content market with an aim to create television shows for kids.
Already set to come out with a kids show this year, Zuckerberg opens invitation for Indian broadcasters for partnering with them to launch new shows for the indian audience.
“We have a children’s TV show coming up this fall. If there are broadcast partner opportunities in India or Indian media companies that are creating original content then we would love to partner with them. Though we have no plans to set up an office in India at present,” she adds.
This not only opens up options for Indian broadcasters to air shows from international productions but also for content creators to partner with Zuckerberg Media and produce shows together.
With how kids entertainment shaped up last year and the ongoing trends, the key emphasis being original home grown kids shows, partnering with local production houses and content creators becomes more vital for the Zuckerberg Media, to stay relevant to the market.
Founder and CEO of boutique marketing firm and production Zuckerberg Media, Randi Zuckerberg working with high profile organizations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal.
Pointing out that their reach isn’t limited to television, Zuckerberg further adds how important it is for kids content creators to be medium fluid when developing a show for the tech savvy gen z.
“We create digital content and we are across media, that’s TV, digital networks, mobile. When you’re talking about programming for children, they access shows on mobiles and tablets anytime, anywhere.”
Being conditioned to the world standards of content creation and familiar with the digital space as well, Zuckerberg Media might be just what web and mobile creators were waiting for.
With these big hints dropped, one has to wonder which of the key broadcasting players catering to Indian kids entertainment will ink a deal with the international production house first.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
