GECs
Zee’s ‘Khwaabon Ke Darmiyaan’ emerges as top-ranking TV show in UAE
MUMBAI: Zee Middle East’s second, locally produced fiction series Khwaabon Ke Darmiyaan which follows the storyline of a UAE based real estate tycoon, has emerged as the top-ranking TV show among south Asians in the UAE for two consecutive months.
The show, which started off with the highest rating recorded for any show in UAE for 2016 (Average 12.1 TVR) has now bettered its own performance in January by clocking 14.5 TVR.
The show was also pitted against high-profile programs like The Kapil Sharma Show (Average 2.2 TVR) on Sony TV and Bigg Boss (Average 2.1 TVR) on Colors which were airing at the same time. [Source: IPSOS, Target Group: All South Asians in UAE, Month: Jan 2017, Time Band: Sat, 21:30 to 22:30 UAE]. In addition, the show was also declared the Best International Show at the Zee Rishtey Awards 2016 aired on 19 February 2017.
Zee Middle East and Asia Pacific CEO Mukund Cairae said,“Creating differentiated local content has given ZEE Middle East an edge over competition in the market. It’s also a great tool for advertisers as they have the opportunity to look at brand integration and other in-programming benefits. We are indeed thrilled with the response to ‘Khwaabon Ke Darmiyaan’ from viewers. Recognition on a platform like Zee Rishtey Awards too is a great honour and we look to continue the same success in the coming years”.
With a star cast featuring renowned Bollywood actor Javed Sheikh and television stars Aryan Vaid, Garima Goel, Riyanka Chanda and Sachiin Kkhurana among others, Khwaboon Ke Darmiyaan was shot across Dubai in a packed 45-day schedule.
“Just like ‘Parwaaz’, our first drama series, which was also well-appreciated by the audience, the storyline of ‘Khwaboon Ke Darmiyaan’ was well-researched to ensure that the audience could relate to it. The star cast and core production crew were handpicked to ensure that our product is a notch above what we usually see on television. We are glad that ‘Khwaabon Ke Darmiyaan’ has shaped up well and it deserves all the accolades for the efforts put in by the team.” said Zee Middle East Chief Operating Officer Manoj Mathew.
Zee Middle East has always been at the forefront of creating path-breaking local content with a mix of fiction and non-fiction shows that include the weekly magazine show – Zee Connect, an inter-school talent show Rangoli Gulf, a path-breaking singing reality show with no age or geographical boundaries – Asia’s Singing Superstar and many other such engaging initiatives.
After the success of Parwaaz in 2014, Khwaabon Ke Darmiyaan, a finite series of 13 episodes of one hour each, airing every Saturday at 9:30pm (UAE time) was launched on Zee TV Middle East last December. The grand finale episode will air on 25 February.
Going ahead, Zee Middle East also plans to launch the series on Zee Alwan dubbed in Arabic.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
