ZEEL Q2: Ad revenue recovers, ZEE5 drives subscription revenue growth

KOLKATA: Zee Entertainment Enterprise Ltd (ZEEL) has reported operating revenue of Rs 1,727.7 crore for Q2 FY21. The broadcaster’s advertising revenue stood at Rs 902.8 crore and domestic revenue has grown by 10.6 per cent to Rs 800.3 crore.

The company has witnessed a massive decline of 77.2 per cent in profit after tax to Rs 94 crore from Rs 413.2 crore compared to corresponding quarter last year.

While the domestic subscription revenue has grown by 2.3 per cent year-on-year, it has been primarily driven by an uptick in ZEE5 subscription revenues. Advertising revenue has started recovering, as the number declined by 26 per cent compared to 66 per cent in Q1.

The network which commands 19 per cent of all India entertainment share in Q2 claims to have made a strong rebound in ratings across the markets with the resumption of original content.

Its digital arm ZEE5’s global MAUs and DAUs stood at 54.7 million and 5.2 million respectively in September. ZEE5 users spent an average of 152 minutes per month on the platform, which has grown by 36 per cent quarter-on-quarter.