iWorld
ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower
Mumbai: Mumbai’s iconic David Sassoon Library’s clock tower was the centre of all attention on Friday evening as ZEE5 held a captivating 3D projection of its just released mystery thriller ‘Gyaarah Gyaarah’. Mumbaikars were in for a spectacular surprise as the multilingual storyteller enthralled commuters and by-standers with a sneak peak into the highly anticipated mystery drama. A collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment, ‘Gyaarah Gyaarah’ is directed by Umesh Bisht and stars the trio of Raghav Juyal, Kritika Kamra and Dhairya Karwa.
Known for its Victorian Gothic architecture, the David Sassoon Library is an integral part of Mumbai’s heritage. The showcase which took place on the day of the show’s launch, 9 August, offered a visually stunning preview of the series, bringing its time-bending narrative to life against the backdrop of one of Mumbai’s most historic landmarks. This takeover by ZEE5 is a testament to the brand’s vision to entertain and engage diverse audiences through concerted high impact initiatives. Prior to the 3D showcase, ZEE5 had held a high-octane trailer launch and a power-packed special screening for industry stalwarts and cinephiles.
Leveraging the creative brilliance and expertise of both Sikhya Entertainment and Dharmatic Entertainment, Gyaarah Gyaarah has opened to rave reviews. In a bid to meet the massive audience anticipation for the show, ZEE5 dropped all eight episodes of the mystery thriller on 8 August at 11:11 pm. The much-awaited show is a strong step forward in solidifying the homegrown streaming platform’s leadership in India’s OTT ecosystem.
Gyaarah Gyaarah, starring Raghav Juyal, Kritika Kamra and Dhairya Karwa follows the story of Yug Arya (Raghav Juyal), a young police officer in the present day (2016), who discovers a mysterious communication link with Shaurya Anthwal (Dhairya Karwa), a senior detective from the 1990s through a mysterious walkie talkie. The main hook of this temporal mystery is Vamika Rawat (Kritika Kamra), once mentored by Shaurya before his mysterious disappearance, and now guiding Yug in the present. As Shaurya and Yug collaborate to solve cold cases across time, they unknowingly set off a chain of events that alters the course of history. With each tick of the clock, ‘Gyaarah Gyaarah’ peels the layers of mysteries where past and present collide, leaving viewers questioning the very fabric of time itself.
ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we are dedicated to providing quality storytelling and entertainment to our viewers. ‘Gyaarah Gyaarah’ embodies this vision with its innovative mix of crime-thriller, mystery, and drama. As part of our broader strategy to create immersive and unique marketing initiatives, the 3D projection mapping at the iconic David Sassoon Library in Mumbai serves as the perfect launch for this mystery series. We’re following a 360-degree high-impact marketing campaign to do justice to a show of this stature. ZEE5 remains committed to delivering best in class viewing experiences and engagement to our viewers so we can continue to delight them”.
Raghav Juyal shared his excitement, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”
Kritika Kamra mentioned, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”
Dhairya Karwa added, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
