iWorld
Zee5 Global launches OTT Content festival for indie creators
KOLKATA: Zee5 has launched the Global OTT Content Festival, a first-of-its-kind initiative which will give independent filmmakers, students of cinema, and young content creators a global platform to showcase their talent on and find audiences in 190+ countries.
Through the Content Festival, Zee5 Global is inviting entries for content created in any language across fiction and non-fiction TV shows, movies, documentaries, stories, short films, music videos and more. The duration for music videos or albums can be between three to five minutes, and audio-visual content comprising episodic content, film, web-series etc must have a minimum duration of 30 minutes.
Participants are required to send in their entries to contentfest@zee5.com. Entries will be open for a month. An expert panel of judges at Zee5 will shortlist the top 50 entries which will then be premiered exclusively on the platform. Zee5 will also drive promotional efforts around the content globally on behalf of the filmmakers.
The content festival is expected to attract the largest aggregation of entries across languages from multiple markets. Not only is the festival a singular unique opportunity for content creators to attain global fame instantly, but it will also add to the slate of language content already available on Zee5.
Zee5 Global chief business officer Archana Anand said, “As a global platform, we’re often approached by people across markets for opportunities to showcase their content on Zee5. We’re thrilled therefore to be announcing the Zee5 Global Content Festival, to give aspiring and budding content creators a chance for instant global recognition. An initiative like this will not only bring to the fore hidden gems from different countries but also add vastly to our already rich content library, and I eagerly look forward to watching the shortlisted entries.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
