iWorld
ZEE5 gallops to the top in Bangladesh, Sri Lanka and Pakistan
MUMBAI: Just a month after launching its campaign #Sharethelove for Pakistan and Bangladesh, ZEE5 summits the charts to become the No. 1 entertainment platform in both Bangladesh and Sri Lanka, and No.2. in Pakistan*. With this quick climb up the charts, ZEE5 becomes the fastest growing OTT platform across these markets, and as Amit Goenka, CEO, ZEE International and Z5 Global puts it “We intend to replicate this winning streak across the globe.”
ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, News, Videos and a slew of exclusive Originals, across 12 languages – English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi, along with 60+ Live TV channels. It offers audiences in Pakistan and Bangladesh a range of relevant content including Hindi and Bengali originals like Rangbaaz, Kaali and the upcoming Sharate Aaj, original movies like Aranyadeb and Tigers and digital premieres like Namaste England.
ZEE5 also offers a range of Tamil content to Sri Lanka, including popular shows from ZEE Tamil like Sembaruthi, Yaaradi Nee Mohini, Poove Poochoodava etc. and ZEE5 Originals like Sigai, Kallachirupu and America Mapillai. Also available is the upcoming Tamil Original movie – D7, along with a range of content dubbed in Tamil, including recently launched Original, Rangbaaz.
Amit Goenka, CEO, ZEE International and Z5 Global said, “Bangladesh, Pakistan and Sri Lanka are high priority markets for us as we start our phased rollout globally, given the huge affinity for our content in these markets. Becoming the No.1. platform in these markets in such a short period of time is great news, and we’re extremely happy to see such a strong response for ZEE5 here”
Archana Anand, Chief Business Officer- ZEE5 Global said, “We are beyond excited to get to this leadership position so soon into our launch. This only reaffirms our decision to prioritize these markets. We’ve also closed out some huge business partnerships which we will shortly announce. It’s heartening to see ZEE5 win over hearts, one country at a time.”
The ZEE5 App can be downloaded from Google Play Store or iOS App Store and can be accessed by visiting www.ZEE5.com. ZEE5 is also available on Samsung Smart TV, Apple TV Android TV and Amazon Fire TV.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
