iWorld
ZEE5 collaborates with Dabur Honey for a new health and fitness chat show
MUMBAI: The current global situation has highlighted the importance of building immunity and having a fitness routine to be healthy. And one thing that the lockdown restrictions have brought to light is that you don’t necessarily need to go to a gym to stay fit. A little motivation and creativity is all you need to stay fit during these times. Keeping this in mind, ZEE5, and Dabur Honey have collaborated to launch an exclusive chat show – Dabur Honey Hello Fitness to motivate and encourage India to be proactive about their well-being.
The one of a kind show is a part of ZEE5 Ads’ Ampli5 offering and will let viewers get an exclusive peek into the fitness routines and healthy habits of their favorite celebrities. The virtual show will be hosted by one of India’s talented actor, host and colourful personalities – Karan Wahi who will get the celebs to dish out their health and fitness secrets and routines through some fun and games! The show will give fans an insider’s view on how and why their favorites follow a particular routine, a specific diet and what they do to keep their mind and body balanced and fit. Apart from this, fans will also get a chance to have interactions by sending their questions which will be answered on the show.
Highlighting the uniqueness of the show and collaboration, ZEE5 India chief revenue officer Rajeev Dhal said, “ZEE5 is India’s Entertainment Super-App today because we truly understand the pulse of the nation and create relatable content. The present situation has brought us even closer to our audiences and given us a better glimpse into what they want. With fitness and overall well-being, a prerequisite in this new world, this exclusive show in collaboration with Dabur Honey – undoubtedly, one of India’s top health and fitness brands, aims to motivate and encourage our viewers to make their health a cardinal priority. We are excited to collaborate with Dabur Honey to present this exclusive show series and even more so as it is a first in the OTT industry.”
The show is set to launch with the first episode to go live on 28 June. A total of a six-episode series, with two episodes to be released every week.
Dabur Health Supplements marketing head Prashant Aggarwal said, “Dabur Honey, through its best-in-class products and communication has been urging people to lead healthier lives and more so, in the current context. We want to partner with Indian consumers in making their lives healthier and fitter. This association with ZEE5 is an attempt to get consumers to know the lifestyles and habits of celebrities and how they keep themselves fit and healthy even in trying times like these. A Natural Immunity Booster, Dabur Honey is seeing increased adoption by Indian households in the current times.”
iWorld
Govt pushes live events sector to Rs 196 billion by 2028
LEDC roadmap targets 15–20 million jobs and global hub status by 2030
MUMBAI: India’s live events story is getting louder and this time, it’s policy turning up the volume. The fourth meeting of the Live Events Development Cell (LEDC), chaired by Chanchal Kumar, was held on 30 April 2026 at Vigyan Bhavan, bringing together representatives from nine Central Ministries, six States and 12 industry stakeholders to chart the sector’s next phase of growth. The numbers already tell a compelling story. India’s organised live events industry was valued at Rs 145 billion in 2025 and is projected to grow at 10 per cent to Rs 196 billion by 2028 making it one of the fastest-expanding segments within the media and entertainment ecosystem.
Set up in July 2025 by the Ministry of Information and Broadcasting, the LEDC is tasked with turning that momentum into a structured growth engine. Its long-term ambition is ambitious, position India as a global live events hub by 2030 while generating an additional 15–20 million jobs.
At the meeting, officials emphasised the sector’s multiplier effect spanning tourism, employment and allied industries while underlining the need for coordinated execution. A key update was the rollout of a single-window clearance system for live event permissions via the India Cine Hub portal, aimed at simplifying approvals and improving transparency.
States have been urged to adopt the system, alongside implementing the “Model Executive Order for Streamlining Licensing and Permissions for Live Events in India, 2026” by 31 May 2026. The framework seeks to standardise what has long been a fragmented and time-consuming regulatory process.
Beyond permissions, the discussion also turned to infrastructure and talent. A draft concept for greenfield venue development was tabled, alongside plans to build a skilled workforce. The Indian Institute of Mass Communication, in collaboration with industry bodies MESC and EEMA, is set to introduce certificate courses tailored to the live events sector.
Chanchal Kumar stressed that alignment across stakeholders is already in place, with the next challenge being execution at scale. The government, he noted, remains committed to creating a facilitative and transparent ecosystem for organisers.
For an industry once seen as fragmented and event-driven, the message is clear, India’s live events business is no longer just about the show, it’s about building an entire stage for growth.
