iWorld
ZEE5 collaborates with Dabur Honey for a new health and fitness chat show
MUMBAI: The current global situation has highlighted the importance of building immunity and having a fitness routine to be healthy. And one thing that the lockdown restrictions have brought to light is that you don’t necessarily need to go to a gym to stay fit. A little motivation and creativity is all you need to stay fit during these times. Keeping this in mind, ZEE5, and Dabur Honey have collaborated to launch an exclusive chat show – Dabur Honey Hello Fitness to motivate and encourage India to be proactive about their well-being.
The one of a kind show is a part of ZEE5 Ads’ Ampli5 offering and will let viewers get an exclusive peek into the fitness routines and healthy habits of their favorite celebrities. The virtual show will be hosted by one of India’s talented actor, host and colourful personalities – Karan Wahi who will get the celebs to dish out their health and fitness secrets and routines through some fun and games! The show will give fans an insider’s view on how and why their favorites follow a particular routine, a specific diet and what they do to keep their mind and body balanced and fit. Apart from this, fans will also get a chance to have interactions by sending their questions which will be answered on the show.
Highlighting the uniqueness of the show and collaboration, ZEE5 India chief revenue officer Rajeev Dhal said, “ZEE5 is India’s Entertainment Super-App today because we truly understand the pulse of the nation and create relatable content. The present situation has brought us even closer to our audiences and given us a better glimpse into what they want. With fitness and overall well-being, a prerequisite in this new world, this exclusive show in collaboration with Dabur Honey – undoubtedly, one of India’s top health and fitness brands, aims to motivate and encourage our viewers to make their health a cardinal priority. We are excited to collaborate with Dabur Honey to present this exclusive show series and even more so as it is a first in the OTT industry.”
The show is set to launch with the first episode to go live on 28 June. A total of a six-episode series, with two episodes to be released every week.
Dabur Health Supplements marketing head Prashant Aggarwal said, “Dabur Honey, through its best-in-class products and communication has been urging people to lead healthier lives and more so, in the current context. We want to partner with Indian consumers in making their lives healthier and fitter. This association with ZEE5 is an attempt to get consumers to know the lifestyles and habits of celebrities and how they keep themselves fit and healthy even in trying times like these. A Natural Immunity Booster, Dabur Honey is seeing increased adoption by Indian households in the current times.”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
