iWorld
ZEE5 appoints Rahul Maroli as senior VP and business head, SVOD
MUMBAI: ZEE5 India, the digital entertainment destination of Zee Entertainment Enterprises Limited (ZEEL), has appointed Rahul Maroli as senior vice president and business RM head SVOD.
In his new role, Rahul’s primary focus will be to build the subscription video on demand business through acquisition, growth and engagement of subscriber across B2B and B2C segments. He will be responsible for business development, customer success, brand and marketing functions at ZEE5.
As a business leader with 18+ years of experience, Rahul has been steering market-leading companies in the automotive, mobility, e-commerce and consumer businesses. His last assignment was with Ola where he led the enterprise business, Ola Places and Strategic Alliances. Earlier, he conceptualised and started Ola Fleet Technologies and built Ola’s cab-leasing and asset management business.
Prior to Ola, for over a decade, he led sales, marketing and operations for LeasePlan India, a leading player in the business mobility industry.
An alumnus of Xavier Institute of Management and Entrepreneurship, Rahul holds an MBA in marketing & finance.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
