iWorld
ZEE5 announces strategic partnership with OnePlus for much-awaited OnePlus TV
MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content available in 12 languages ranging from, Originals, Indian and international/bollywood movies and TV shows, music, kids content, cineplays, live TV and health and lifestyle.
This partnership between ZEE5 and OnePlus is similar in more ways than one, as both the brands believe in combining the power of data, content and technology to challenge the status quo. Innovation is at heart of everything with ZEE5 pioneering the regional content landscape and OnePlus growing into a much-beloved smartphone brand with its premium offerings that pride itself on.
“We are extremely delighted to partner with a global brand like OnePlus when it comes to providing value for product for consumers across all segments. With this partnership, consumers are in for a treat as they will be served with ZEE5’s massive content library and OnePlus’ state-of-the-art innovations which will further elevate content viewing experience on Smart TVs,” ZEE5 India business development and commercial head Manpreet Bumrah said.
OnePlus India general manager Vikas Agarwal said, “With the much-awaited upcoming launch of our first-ever OnePlus TV, we are very happy to be partnering with ZEE5 to offer our users extensive content across genres for a seamless, variated viewing experience.”
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
