iWorld
ZEE5 announces its new section dedicated for kids
MUMBAI: As over-the-top platforms become the go-to-place across all age groups, leading streaming service ZEE5 has announced its entry in the kids category with ZEE5 Kids, a special section within the service. The new service will have over 4000 hours of content across nine languages, targeting the age group of two to early teens.
“We want to touch every cycle of a consumer’s life,” ZEE5 India programming head Aparna Acharekar said, adding that the circle of ZEE5 becomes complete with having fun, entertainment, and education together.
The new kids section will be on the advertising model now. Since ZEE5 originals are in the pipeline for the kids section and some of the big IPs from the network will also come live, a subscription model will be looked at in the future.
ZEE5 Kids’ content is a mix of acquired and exclusives by onboarding the leading production house like Lionsgate and Cosmos Maya. It will also be launching exciting exclusive digitals like Gadget Guru, Guddu and Bapu which will be released over upcoming timelines.
“We are very excited to share our new offering, ZEE5 KIDS, a unique and smart confluence of entertainment that is designed to meet the learning needs in a child-safe environment. The product is deliberated to augment the intellectual abilities of children in a FUN learning way by providing bespoke content ranging from shows, movies, reality and DIY shows to nursery rhymes in nine languages and across genres,” Acharekar added.
Acharekar also assured that the launch has been announced only after ensuring parental control.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
