GECs
Zee TV to launch the third season of ‘India’s Best Dramebaaz’
MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel’s latest offering to the Indian audiences is season three of ‘India’s Best Dramebaaz’. Having enjoyed a successful run during the first two seasons, the third instalment of the show will go on air starting 30 June 2018. The Essel Vision-produced show will be telecast on Saturday and Sunday at 9 pm.
“We are expecting this show to be in the top 5 list of Hindi general entertainment channels (GECs) space,” Zee TV’s deputy business head Deepak Rajadhyaksha said.
The objective of the show is quite simple – create a fresh bank of talent that would help grow the Indian entertainment industry.
He added that the format of the show not only allows the kids to sharpen their performance abilities, but also gives them the exposure to shed their inhibitions and become names to reckon with in the entertainment business.
“This season, we salute unsung heroes who have sown the seeds of an extraordinary future through proactively contributing to society in a humanitarian way,” he added. In a sense, every episode is bound to a be a tribute to these brave kids.
Given the digital video penetration, India’s Best Dramebaaz will no doubt be available on ZEE TV’s OTT platform ZEE5. The show could also be dubbed in various languages to garner more traction from the viewers.
“We might dub the show in various languages, but nothing has been decided yet,” Rajadhyaksha clarified.
The show will have Bollywood celebrities Sonali Bendre, Vivek Oberoi and Omung Kumar as the mentors to guide and groom the young prodigies throughout their journey. Shantanu Maheshwari, popular dancer, actor, and Vighnesh Pandey, a ventriloquist will turn hosts for the third season.
Also Read :
Enterr10 to launch two Bengali channels
Industry optimistic about RPD technology for viewership
The era of regional music dawns in India
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
