MUMBAI: Zee TV’s acting talent hunt show for kids, India’s Best Dramebaaz, has been winning audiences over with impressive performances by its funky, nautanki bachche, their dramatic flair and their non-stop dramebaazi. Letting its loyal viewers experience the cute and adorable flavour of the show in their daily lives, Zee TV has become the first Hindi GEC in the country to launch an exclusive uber cool Giphy account where fans of the show can now use animated, funny and dramatic GIFs (Graphics Interchange Format) of their favourite contestants, celebrity mentors – Vivek Oberoi, Omung Kumar and Huma Qureshi and the hosts- Shantanu Maheshwari and Vignesh Pandey to express themselves creatively while chatting. These expressions range from happiness (Yayy) to gratitude (Thank You) to laughter (ROTFL) amongst other moods and frames of mind. With this innovation, Zee TV has yet again managed to set up a medium to engage with its audiences interestingly and drive interactivity and conversations around its properties in the digital space. 

GIFs have become one of the most sought-after, popular ways of expressing oneself on social media platforms and mobile messaging. GIFs give people multiple ways of conveying a wide gamut of emotions as they are easy, funny and trendy. More expressive than an emoji, these looping images lets one share a specific thought or feeling with little effort at a much faster speed in a more fun manner. Zee TV leveraged this insight and decided to give their audiences an opportunity to personalise their communication and what better platform than India’s Best Dramebaaz to launch this endeavour with. India’s Best Dramebaaz, Zee TV’s acting show is all about expressing a range of emotions and bringing out the nautanki in you. The show’s talented contestants bring alive a range of expressions that one looks for in GIFs which will later be popularized on Zee TV’s social media platforms.

Taking about this first-of-its-kind social media marketing tool, Prathyusha Agarwal, ZEEL’s Chief Marketing Officer, commented, “GIFs are a very lively, creative way to express yourself on social media and in personal chats. I believe it’s a great opportunity for brands to let their TG experience the true essence of their personality. It gives a personal touch to your communication with your audience. We are the first HGEC to have our official account on Giphy. India’s Best Dramebaaz is the most apt platform to launch our GIFs as our kids are just brilliant at it. And the numbers speak for us. In a short span of just 3 weeks, our official Giphy account has crossed 13.71 MN views! And the numbers are increasing as we speak.

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