GECs
Zee TV creates conversations around new show ‘Aggar Tum Na Hote’ on Instagram
Mumbai: Building on the launch of its new show “Aggar Tum Na Hote” on 9 November, Zee TV introduced a special social media campaign – the #AggarTumNaHote movement to give viewers a platform to acknowledge the contribution of that one special person who has been a Niyati in their life, standing by their side and egging them on through their toughest times.
The campaign is inspired by the show’s storyline and lead characters. Airing every Monday to Friday at 10:30 p.m, “Aggar Tum Na Hote” is the story of a mentally unstable, rich, young man, Abhimanyu Pandey (played by Himanshu Soni) whose only ray of hope is his nurse Niyati Mishra (played by Simaran Kaur) who refuses to give up on him even after the senior-most doctors have thrown up their hands.
The movement was well-received on social media as several actors of the television industry such as Anita Hassanandani, Karan Wahi, Deepika Singh, Ravi Dubey and Krystle D’Souza joined the conversation on Instagram to acknowledge the special Niyatis of their life. While some acknowledged their friends and family as their motivational force, others made use of the platform provided by the movement to thank their colleagues and doctors.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
