GECs
Zee TV collaborates with ‘Parel cha Raja’ to mark the occasion of Ganesh Chaturthi
Mumbai: Ahead of Ganesh Chaturthi, Zee TV is taking the celebrations a notch higher for its audience by presenting an industry-first experience, “Zee TV Parel Cha Raja.”
Every year, we see the channel hosting special episodes or events for Ganesh Chaturthi. However, this year, Zee TV has done a special take-over of “Parel Cha Raja” called “Zee TV Parel Cha Raja,” to create a unique space for all devotees to worship their favourite Bappa.
The channel has ensured that it creates a sacred ambience that is brought alive by a magnificent setup. Bappa’s murti is also unique in itself and gives everyone a sense of belonging, faith, and peace. But that’s not it… Zee TV in association with the pandal, is also organising competitions and events like drawing, photography, and videography, amongst others, to engage with the audience, apart from the wonderful experience.
Speaking about this one of its kind of collaborations, Zee TV business head Aparna Bhosle said, “The idea behind collaborating with “Parel Cha Raja” was to create an immersive experience for devotees as they come to seek Bappa’s blessings. They will be thrilled to have some of their favourite Zee TV artistes join them for aarti in the coming days. With ZEE crossing an important milestone of entertaining India for 30 years, this initiative is a part of our larger endeavour of taking consumer engagement and ground connect to the next level.”
While everyone will have a holy experience when they visit “Zee TV Parel Cha Raja,” they will also get a chance to meet their favourite actors from the Zee Network as well. Several celebrities are all set to visit the venue to seek Lord Ganesha’s blessings in the coming days. What’s more is that the entire pandal will also have posters, promos, and visuals of the channel’s popular shows. All in all, the whole experience is sure to leave the devotees mesmerised!
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
