GECs
Zee, Turner to work independently for subscription revenue
MUMBAI: After nearly two decades of successful collaboration, Zee Entertainment Enterprises (ZEE) and Turner International (Turner) have mutually decided to work independently in order to drive up subscription revenue. ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.
A release issued jointly stated: “As both parties continue to explore avenues for growth, we jointly take this opportunity to thank our value chain partners to have supported us through our journey.”
ZEE has presence in over 173 countries and a reach of more than 1.4 billion people around the globe. The media conglomerate is among the largest global content companies across genres, languages and platforms. With its new brand ideology and purpose, ZEE aspires to provide a unified brand experience to consumers across the world by creating extraordinary entertainment and experiences.
Turner Asia Pacific is the parent company of Turner International India, which operates 63 channels in 13 languages in 37 countries in the region.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
