Movie Channels
Zee to capture world viewers with a corporate film
MUMBAI: Films are one of the best ways to express oneself. And that is exactly what even Zee Entertainment Enterprises (Zee) is doing with a Corporate Brand film that was unveiled today. It is based on its brand positioning – “Vasudhaiva Kutumbakam – The World is My Family”.
Through the film, the company reinforces its vision to welcome the entire world to be a part of the Zee Family in an extremely unique and creative manner.
The musical film, which has been created by Scarecrow Communications, blends people from various countries staying with Indians like a joint family – working together, enjoying rituals and celebrating festivals in an Indian style. It reflects the essence of Zee’s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades. The network has also roped in Hot Films Production Company for the corporate brand film.
Zee’s head corporate brand Roland Landers said in a release: “I am extremely glad to unveil the new brand film. Zee’s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”
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Zees brand positioning envisions its world as a unified family, says Roland Landers
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We are confident that this communication will establish the perfect connect with the audience, says Manish Bhatt |
The channel will be rolling out the film on all Zee channels, social media platforms and the newly launched corporate website and other key on ground properties very soon. It will certainly ensure that the film reaches all the key internal and external stakeholders of Zee.
Scarecrow Communications founder director Manish Bhatt, said: “It was like an opportunity to create this one-of-its-kind World Anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience.”
The entire music video has been shot at exotic locations – like the Royal lands of Rajasthan and scenic Maharashtra. Monumental sites like Patwa Haveli, Jaisalmer Fort, Gadisar Lake, Suryagarh Palace along with Streets of Jaisalmer and Koyna Lake in Satara were chosen to bring out the essence of distinct visual that the world identify India with.
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The song in film is sung by Keerthi Sagathia, who became popular after singing the title song for Aamir Khan’s Satyamev Jayate. She has also sung A R Rahman’s compositions like Maiya Maiya from Guru, Veera from Raavan among others, Vivienne Pocha, who has sung many hits for movies like Taare Zameen Par, Housefull, Fashion, Delhi-6, Bachna ae Haseeno, The Blue Umbrella, Bas Yun Hi, Yuvvraaj among others, and Akshat, a young classical singer.
It is composed by Rooshin Dalal, one of the youngest music directors known for his composition and background score for Ram Gopal Varma’s The Attacks of 26/11, Rajat Kapoor’s Mithya and Dibakar Banerjee’s Love Sex aur Dhoka.
The music video has been directed by Vijay Maurya of Hot Films, who is known for his performance as an actor in movies like Socha Na Tha, Black Friday, Paanch and Mumbai Meri Jaan.
This brand film can be watched on www.zeetelevision.com
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
