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Zee Telugu to launch ‘Prema Entha Madhuram’ in primetime on 10 Feb
MUMBAI: Zee Telugu is all set to launch a new fiction show 'Prema Entha Madhuram’ on 10 Febraury. The show will air at 9 pm from 10 February onwards, aims to strengthen the primetime slot of Zee Telugu. The channel's brand-new prime time offering ‘Prema Entha Madhuram’ will bring viewers an unconventional romance that transcends the barriers of age, life stages and background.
Arya Vardhan is a 40-year-old dynamic bachelor and an astute businessman; whose world revolves around his family and work. Anu, on the other is a 19-year-old fun-loving, free-spirted girl whose thirst for living it up often compromises any semblance of focus in life or any serious career aspirations. What do they have in common? Little, perhaps, except that they are destined to fall in love with each other.
In line with the channel’s brand philosophy ‘Aarambam Oka Aduguthone’, the show questions if people really need a license to love? Do lovers need an external approval from society to feel for one another? Should factors like cast, creed, monetary backgrounds and, in this case, age define who should love whom? Produced by South Indian Screens, Prema Entha Madhuram will premiere on 10 February at 9 PM, every Monday to Friday, only on Zee Telugu and Zee Telugu HD.
The series was applauded for the title song, which was shot in Pahalgam, Kashmir. For the first time in the Telugu television industry, Zee Telugu’s Prema Entha Madhuram title track caller tune is out for subscription on Airtel, Vodafone, Idea, and BSNL on popular demand by the ardent audience. This popular tune will also be released on OTT platforms soon.
Superstar Mahesh Babu joined hands with Zee Telugu for a unique concept video which already garned much accolades from the fans of Prince and ardent viewers of the channel. The charming star shot with the cast of the show along with the famed Anchor Pradeep Machiraju.
The business-romantic drama boasts of a stellar star-cast including the popular actors Venkat Sriram as Arya Vardhan and Varsha HK as Anu. Set against the backdrop of Hyderabad, Prema Entha Madhuram chronicles the unique journey of Arya Vardhan and Anu, two strikingly different individuals hailing from diverse backgrounds fall in love irrespective of their substantial age difference. As their contrasting universes collide, will Arya Vardhan and Anu stand up against taboos and prejudice as they face the eternal question – ‘What will society say?’ Will the two muster the courage to admit their love?
Commenting on his character, Venkat Sriram says, “Aryavardhan is an unexplored character for me and for Telugu television. I am very thrilled to play this role. Hope the audience embraces my comeback with love!”
Commenting on her role, Varsha HK says, “Anu is very close to my heart and I and very happy that I got an opportunity to be a part of this new-age love story. I am sure the audience is going to love it. Fingers crossed though!
As the story progresses, viewers at multiple junctures will be posed with interesting questions about love and companionship. Will a love so intense bow down to the cognition of age differences? Or will braving societal stigma together empower Arya Vardhan and Anu as a couple?
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
