GECs
Zee Telugu supports Telangana government in fight against Covid2019
MUMBAI: With the outbreak of the Covid2019 pandemic, the social and economic ecosystem of the country has faced a tectonic shift. To the state government in its efforts, Zee Telugu has pledged to donate PPE kits, masks and other critical medical equipment to the authorities. This is part of a larger initiative of the Zee Network to donate equipment in 10 cities across India.
Joining the state government in its efforts to fight the ongoing pandemic, Zee Telugu has decided to donate 4,000 PPE kits and 16 ambulances across the state of Telangana. Appreciating the efforts by the channel, IT minister, KTR has liked the tweet.
Zee Network has pledged to support different state governments and local authorities all over the country by donating 200 ambulances, 40,000 PPE kits, 100 portable ICUs and 6,00,000 daily meals in support of 10,000 migrants across the nation, for a month. The cities include: Noida, Mumbai, Chandigarh, Jaipur, Kolkata, Bhubaneshwar, Bengaluru, Hyderabad, Kochi and Chennai.
Zee Telugu provided a monetary aid of Rs 35 lakh to nearly 400 families of daily wage workers from all the 16 shows of the channel, to help overcome their financial challenges. Additionally, during the first phase of the lockdown, employees of Zee Telugu and Zee Cinemalu donated a sum of 1.5 lakh for the immediate relief of television daily wage workers
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MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
