GECs
Zee Talkies’ visual identity takes new avatar
MUMBAI: Zee Talkies is set to launch a brand new visual identity that reinforces its positioning as a film entertainment channel. The ideology behind the fresh look and feel is to urge audiences to live and experience Zee Talkies, rather than just watch with the tagline – ‘Baghna Navhe… Jagna’.
The new look aims at adding a flavor of briskness to the visual identity. The channel sheds its ‘sedate’ color for a bright orange color that symbolises vibrancy and festivity. Orange, in its many forms, stands for positivity, energy & richness while representing the essence of Maharashtra to create an affinity for the brand, Zee Talkies.
The repackaging activity is a part of Zee Talkies’ strategy to provide a wholesome viewing experience to the audiences of Maharashtra.
With its new identity, the channel will be premiering Double Seat and will also launch a new show called Talkies Lighthouse, which will showcase a collection of acclaimed short films, packaged in an entertaining format.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
