Brands
Oberoi Realty signs Swiss luxury brand Aman for Worli project
Aman to operate and market Worli project under long-term agreement
MUMBAI: Oberoi Realty has signed a long-term agreement with Swiss luxury hospitality group Aman to develop a boutique hotel and branded residences on a four acre site in Worli, marking one of Mumbai’s most high-profile luxury real estate tie-ups.
The project will be executed through I-Ven Realty Limited, a special purpose vehicle in which Oberoi Realty Limited holds a 39.13 per cent stake. Promoter Vikas Oberoi owns an equal 39.13 per cent, while Alpha Wave Ventures II, LP holds the remaining 21.74 per cent.
According to disclosures filed with the BSE and NSE, the leasehold land parcel spans 16,689.93 sq metres on Doctor Annie Besant Road. The development will include an Aman-branded hotel with around 80 guest rooms, alongside curated food and beverage offerings and allied facilities.
In addition, the project will feature Aman-branded residences spanning approximately 150,000 to 200,000 square feet of carpet area, which will be sold to private buyers.
The hotel management agreement and the residences branding and marketing agreement have an initial tenure of 25 years, with an automatic extension of 10 years unless terminated earlier. There is no upfront consideration payable to Aman, with the partnership structured around long-term management and branding arrangements.
The hotel is expected to commence operations by 31 August 2032. Once operational, Aman will be responsible for managing and marketing the property, extending its portfolio of ultra-luxury destinations into one of Mumbai’s most expensive residential corridors.
The tie-up underscores Oberoi Realty’s strategy of pairing prime urban land with global luxury brands to capture demand at the very top end of India’s property market.
Brands
AI becomes key tool for Indian travellers, Agoda report finds
68 per cent plan to use AI for trips as 33 per cent already rely on it.
MUMBAI: Holiday planning is getting a software upgrade less “Where should we go?” and more “What does the algorithm say?” Indian travellers are increasingly turning to artificial intelligence to map their journeys, with new data from Agoda’s 2026 Travel Outlook Report suggesting that AI is fast becoming central to how trips are imagined, planned and booked.
While 33 per cent of respondents said they already use AI tools for travel planning, a far larger 68 per cent indicated they are likely to rely on it for their next trip pointing to a sharp acceleration in adoption in a market already comfortable with digital-first travel.
What travellers want from AI, however, goes well beyond basic search. The report shows 38 per cent are looking for recommendations on local attractions and activities, while 37 per cent expect personalised itineraries. Destination discovery remains a key use case at 29 per cent, with dining suggestions (23 per cent) and budget management (22 per cent) also emerging as practical applications.
The shift reflects a broader change in expectations AI is no longer a novelty but a planning companion expected to work across every stage of the journey, from inspiration to execution.
Trust levels appear to be keeping pace. Nearly 88 per cent of respondents said they either trust or feel neutral about AI-generated recommendations, including 53 per cent who expressed clear confidence. This builds on earlier trends, with Agoda’s 2025 survey showing nine in ten Indian travellers already using apps to book travel suggesting AI adoption is more evolution than disruption.
The company has been testing this appetite through initiatives such as its 2025 AI-powered Vacation Planner campaign, which generated customised itineraries and visuals based on user inputs, delivered with a layer of celebrity-led engagement.
For platforms like Agoda, which aggregates more than 6 million properties, over 130,000 flight routes and 300,000 travel activities, AI offers a way to navigate scale without overwhelming users turning abundance into relevance.
As AI continues to embed itself into everyday decision-making, India is emerging as a market where travel planning is not just going digital, but decisively intelligent.
