GECs
Zee Talkies’ visual identity takes new avatar
MUMBAI: Zee Talkies is set to launch a brand new visual identity that reinforces its positioning as a film entertainment channel. The ideology behind the fresh look and feel is to urge audiences to live and experience Zee Talkies, rather than just watch with the tagline – ‘Baghna Navhe… Jagna’.
The new look aims at adding a flavor of briskness to the visual identity. The channel sheds its ‘sedate’ color for a bright orange color that symbolises vibrancy and festivity. Orange, in its many forms, stands for positivity, energy & richness while representing the essence of Maharashtra to create an affinity for the brand, Zee Talkies.
The repackaging activity is a part of Zee Talkies’ strategy to provide a wholesome viewing experience to the audiences of Maharashtra.
With its new identity, the channel will be premiering Double Seat and will also launch a new show called Talkies Lighthouse, which will showcase a collection of acclaimed short films, packaged in an entertaining format.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
