GECs
Zee rolls out R.I.S.E to woo marketers and scale brand game
MUMBAI: With a new promise – “We’ll earn your media business by growing your real business” – Zee Entertainment Enterprises Ltd (ZEEL) has fired up its latest marketing juggernaut: R.I.S.E, shorthand for Results | Integration | Strategy | Engagement. The showstopper initiative kicked off with a glitzy launch in Mumbai on Friday and now hits the road to Delhi (18 July), Bengaluru (23 July), Chennai (25 July), and Kolkata (28 July).
Touted as a results-first, omnichannel flex, R.I.S.E is Zee’s bid to shake up brand building in a cluttered market. The media behemoth pulled out all the stops at the inaugural edition, showcasing its full-stack advertising muscle — from 41 broadcast channels and ZEE5 to its YouTube sprawl, regional IPs, influencer network, and social play. In short, if a screen can light up, Zee wants your brand on it.
This isn’t just another sizzle reel. Zee is betting big on tech-powered storytelling that marries data, AI, and content to deliver campaigns that actually move the needle. “It’s time media stops being a vanity metric,” quipped one insider. “We’re here to build real business outcomes.”
Speaking on the launch, Zee Entertainment Enterprises Ltd. chief growth officee Ashish Sehgal said: “ZEE is the only platform that offers a full-funnel ecosystem, spanning from awareness to action and from mass to hyperlocal reach, with a philosophy that we are here to sell “Growth”. We have brought all our platforms together – broadcast, OTT, Digital video, Influencers, Music, Ground- so that every rupee spent is scalable & smart.”
R.I.S.E has been imagined as a convergence zone for marketers, founders, VCs, and retail players. Panels deep-dived into brand-building in turbulent times, using integrated media to scale regional footprints, and how to link venture capital with the next-gen D2C wave.
As the caravan rolls on to India’s top metros, the message is loud and clear: storytelling is sexy, but conversions are king.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
