GECs
Zee pulls out all the stops to get relaunch message across
MUMBAI: You can’t miss the eyes. Splashed across hoardings in the city a mysterious woman, revealing only her forehead and eyes, asks: “Kaun hoon main (who am I)?” The question is also being asked in ad spots on all 15 channels of the Zee bouquet.
The campaign is part of a Rs 150-million marketing and promotional blitz across the north, west and east of the country in the lead-up to the unleashing of 24 new shows on Zee TV on 27 August (Monday), the relaunch date of the flagship channel of the Zee Group.
Next up on the promo trail are a series of “different but interesting” press ads that marketing director Partha Sinha refuses to divulge more details about, except to say that they will be appearing in various newspapers on Monday and Tuesday. Sinha says the press campaign copy is still being put together by Rediffusion-DY&R, the agency handling the Zee account.
Teaser ads have also been prepared for the FM stations of All-India Radio that are also set for take-off on Monday.
As for the hoardings themselves, they are to be pulled down on Sunday to be replaced with the full face of a woman representing the “young, vibrant personality” that is the new-look Zee.
Sinha is at pains to point out that 27 August represents not the end but the start of Zee’s journey back to the top of the channel stakes, so any immediate turnaround of the channel’s fortunes was not the aim.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
