News Broadcasting
Zee News opinion poll gives NDA 269-277 seats
NEW DELHI: The latest findings from the Zee News TALEEM opinion poll offers no drastic change in opinion from the last round of results and the Bharatiya Janata Party (BJP) – led NDA coalition government is estimated to get 269-277 seats.
The main Opposition party, Congress, is in second place with 184 190 seats and the Left Front and others getting figures of 30-32 and 56-58, respectively. BJP alone is expected to get 185 199 seats with 25 per cent votes, while Congress is estimated to win 154 158 seats. But in voting percentage Congress is behind BJP, according to an official statement from Zee News.
When asked for predictions for voting percentage according to alliances, National Democratic Alliance (NDA) ruled the roost with 34 per cent, followed by Congress and allies with 26 per cent and a tiny four per cent of the respondents favouring the Left Front. Twenty-eight per cent respondents are inclined to name other parties.
Rahul Gandhis high-profile entry into politics makes him a fresh entrant in the opinion poll. An overwhelming 40 per cent are convinced that this can only bode well for the Congress, while 14 per cent disagree that he can bring about a change in the fortunes of the party. And 46 per cent were unable to arrive at a conclusion.
Among the two Gandhi siblings, Priyanka is the one more likely to make a better leader if 16 per cent are to be believed. But Rahul is barely a step behind with 15 per cent fan following. A larger 19 per cent rate equal chances for both, while 50 per cent were hard pressed to make a choice.
Where election issues are concerned, infrastructure and water facilities continue to get top priority with 82 per cent respondents raising the issue. Unemployment and poverty as issues, however, witness a sharp increase to close the gap with its predecessor with 81 per cent. Is India Shining really?
Economic development holds on to its third position registering 68 per cent. Comparatively insignificant, Indo-Pak relations and Hindutva/Ram Temple fail to live up to the media hype around them notching a meagre 33 per cent and 26 per cent, respectively, as issues of consequence. The foreign origin issue barely registers a presence with 23 per cent respondents.
There is still very little for the BJP to Feel Good about, with only 28 per cent of the nations population being familiar with the term, while a whopping 72 per cent remain oblivious to the campaign.
As far as prime ministership is concerned Atal Bihari Vajpayee remains the biggest brand with a solid 52 per cent support. Sonia Gandhi continues to lag behind in second place with 30 per cent. LK Advani gets company from Mayawati and Laloo Prasad Yadav sharing the two per cent figure for the top post in the country.
Vajpayees leadership has paid dividends to BJP led-NDA image according to 45 per cent, while only eight per cent contradict this fact. About 20 per cent feel no difference has been made.
Coming to the all-important question of which party they would vote in favour of, NDA is ahead with 34 per cent, with Congress marginally closing the gap behind with 26 per cent. The battle is clearly between the two, as the others get no more than 12 per cent as 28 pr cent chose to remain secretive on the matter.
NDA is still the popular choice for a return to power with 48 per cent thinking so. Congress and allies follow behind in a distant second place with 28 per cent support.
The opinion poll was commissioned by Zee News to TALEEM Research foundation for the general elections in two phases. Covering over 13,000 voters, 65 parliamentary constituencies, 23 states and two Union Territories, a circular random sampling technique was used. The respondents surveyed covered both genders of all ages, economic divisions, educational levels, both urban and rural areas, general, scheduled castes and scheduled tribes categories.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.







