iWorld
Zee Music presents Madhaaniyaan Rewritten sung by sufi vocalist, Radhika Sood Nayak
Mumbai: Presenting her captivating voice immersed in Sufi mysticism, famous Sufi vocalist Radhika Sood Nayak, has sung “Madhaaniyaan Rewritten” a lyrical song that is an ode to love, new beginnings and unions in our times. Zee Music has presented the rewritten song, which is a mother’s emotional reinvention and expression, unlike the earlier ones describing a daughter’s parting from her parents’ home forever following her wedding. Madhaaniyan Rewritten is a beautiful rendition of new beginnings, new homes, and larger, expansive, inclusive families coming together! The lyrics are written by Gita Chadha and the music is produced by Vinayak Netke.
Talking about the song, Radhika Sood Nayak said, “Madhaaniyaan Rewritten is more than just a song; it’s an emotional quest for unification, a celebration of our present times and choices, a heartsong of mothers for their daughters and sons alike.”
After graduating from XLRI with an MBA, Radhika Sood Nayak left a successful job at ANZ Grindlays Bank to focus on her love & passion for music. This composition is the outcome of her collaboration with the artists, who are inspired to rewrite more inclusive narratives.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
