GECs
Zee Media Corporation Ltd re-engages with BARC to strengthen data transparency
Mumbai: Zee Media Corporation Ltd (ZMCL) is pleased to announce its decision to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC). This move comes after constructive discussions with BARC, resulting in an agreement to share raw data on a timely basis. It reflects ZMCL’s steadfast commitment to transparency and a mutually beneficial partnership.
ZMCL’s renewed alliance with BARC reaffirms the media industry’s collective commitment to transparent and credible audience measurement. It has consistently advocated for corrective actions and is firmly rooted in its commitment to upholding data accuracy and transparency standards in the media industry.
Emphasising the significance of this collaboration, Zee Media Corporation Ltd CEO Abhay Ojha said, “We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC’s commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers.”
Zee Media Corporation Ltd perceives this as a pivotal stride toward achieving greater transparency and data-driven decision-making within the media sector. This development also aligns with the Ministry of Information and Broadcasting’s recent approval of BARC’s proposal to share respondent-level data (RLD) on a four-week rolling basis with broadcasters.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
