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Zee Marathi to premiere National Award winning children’s film ‘Elizabeth Ekadashi’
MUMBAI: Zee Marathi is all set to premiere the National-Award winning Best Children’s Film Elizabeth Ekadashi.
The channel will air the movie on 31 May at 7 pm.
Paresh Mokashi, who also won accolades for his Marathi film Harishchandrachi Factory, has directed Elizabeth Ekadashi, which is a gripping emotional tale of three children and a bicycle.
Elizabeth Ekadashi unfolds the poignant but entertaining story of two young siblings – Dnyanesh and Mukta. Dnyanesh is a very bright kid who supports his mother after the death of his father. The family that gets into an unexpected problem and the movie captures the efforts the two children take to pay off their mother’s debts and also save Elizabeth, the cycle gifted to Dnyanesh by his late father, which will be sold by their mother to pay off their debts.
The premiere of the movie is woven around the thought ‘Natapunhabalpanashi,’ which encourages viewers to relive their childhood. The on-air promotions of the movie have already been carrying this thought and have brought out the various facets of childhood in the promo. The off-air campaign too has focused on carrying this thought forward.
Using the TV and outdoor medium extensively to promote the premiere of the movie, Zee Marathi’s special feature for the off air campaign has been the unique social media promotions that have been carried out. Dubsmash videos of dialogues from the movie have been used with leads from the Zee Marathi shows dubbing the dialogues and recreating the magic of the scenes from the movies.
Additionally, the hit song ‘Dagad Dagad’ has been reshot with the artists from the fiction show Dil Dosti Duniydari.
The music video can be seen here
Additionally, the channel has also used radio extensively in 12 cities across Maharashtra with the creatives hammering the songs and dialogues from the movie.
Zee Marathi business head Deepak Rajadhyakshasaid,“We always try to create value in the movies during World Television Premieres. For Elizabeth too we have shot with the artists from the movie on location in Pandharpur and tried to capture the behind the scenes from the movie. The movie was a landmark for the Marathi movie industry and the kids became instant hit with the viewers. There is a lot of curiosity about them and people want to know more the children and the making of the movie. Hopefully the efforts in presenting the movie with that little extra will be enjoyed by the viewers.”
After premiering Lai Bhaari in January this year starring ReiteshDeshmukh, Elizabeth Ekadashiwill be Zee Marathi’s next big premiere.
Elizabeth Ekadashi stars with ShrirangMahajan, SayaliBhandarkavthekar, PushkarLonarkar, NanditaDhuri and others.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
