GECs
Zee launches Marathi news channel
NEW DELHI: Zee News Ltd. has launched its Marathi news channel Zee 24 Taas as part of a “region-specific strategy.” This is the country’s first 24-hour news channel in Marathi.
Says Zee News Ltd managing director Laxmi Narain Goel, “The news businesses of Zee group have had a history of ‘firsts’. Zee News is the first 24-hour Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hour Marathi news channel.”
Adds Zee News chief executive officer Harish Doraiswamy, “The launch followed careful thinking and a whole slew of researches in the market. Obviously, our understanding of Marathi viewer preferences through our experience of Zee Marathi helped us a great deal. I am sure the channel’s content and its presentation will appeal to the discerning Marathi audience.”
Zee Network chairman Subhash Chandra had announced the launch of Zee’s Marathi news channel at the Zee Gaurav Awards on 5 February. The channel is already a strong player in the GEC with Zee Marathi.
Zee News Ltd. is building a cluster of news, current affairs and regional channels. The company’s offerings include Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu, Zee Kannada, 24 Ghanta and now, Zee 24 Taas. It also provides news and entertainment content to Zee in USA, Europe, Africa, Middle East and Asia Pacific, the company said in a statement.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
