iWorld
Zee Entertainment taps media veteran to lead creator economy push
MUMBAI: Zee Entertainment Enterprises has hired Heena Lulla Singh as vice-president for creator economy, marking the company’s latest bet on influencer-driven content as traditional broadcasting faces mounting pressure from digital platforms.
Singh, who spent nearly two years as associate vice-president for digital and new media at Radio City India until October, brings two decades of experience flogging advertising across print, television, radio and digital. Her appointment, confirmed in November, comes as Zee grapples with changing viewer habits and the rise of creator-led content that’s eating into conventional media’s lunch.
The move reunites Singh with Azim Lalani, whom she credited for the opportunity. Before Radio City, she co-founded VIParents, a parent-influencer management platform under theAsianparent, whilst simultaneously serving as regional associate at Tickled Media—a seven-year double act that ended in February 2024.
Singh’s cv reads like a tour of India’s media landscape. She logged six years at Rediff.com as director of ad sales, three years at Radio City as assistant manager, and stints at The Indian Express and Celebrities Management. She also did a six-month turn as national sales head at Bling! Entertainment Solutions.
Zee’s bet on the creator economy isn’t exactly pioneering—every legacy media outfit worth its salt is scrambling to court influencers as eyeballs migrate to YouTube, Instagram and their ilk. Whether Singh can crack the code where others have stumbled remains to be seen. The clock’s ticking.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
