Report says consumer spending is replacing connectivity as key creator growth driver
Creator base grows to 4.12 million as campaigns triple and engagement reaches 7.2 per cent
India's Largest Anime Convention Returns to Mumbai, 28th to 30th August 2026, With Its Biggest International Guest Announcement to Date.
Draft rules widen endorsement norms to cover creators, athletes and virtual avatars.
Retail media, agentic AI and creator-led storytelling set to drive full-funnel growth