GECs
Zee enters US Hispanic market; to conquer second-largest spoken language
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, ‘Zee Mundo’.
Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.
Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”
Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”
Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, “Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.” Zee Mundo’s head office is located in Miami, Florida.
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
