Prasanna Raghav returns to Zee Media as business head for new initiatives

MUMBAI: In the ever shifting newsroom of media careers, some bylines find their way back home. Prasanna Raghav is set to return to Zee Media Corporation Limited as business head for new initiatives, bringing with him extensive experience in branded content, communication strategy and content led business models. Raghav’s role will focus on exploring new growth opportunities while building content driven business strategies that bridge traditional media strengths with emerging formats and platforms.

A seasoned media professional, Raghav has previously worked within the Zee ecosystem, serving as senior vice president and head of branded content at Zee Entertainment Enterprises Limited. Before that, he was vice president and zonal head at innovation studio at Zee Media Corporation Limited, where he worked on developing content led brand integrations and strategic storytelling initiatives.

His career spans both editorial and strategic leadership roles across several prominent media organisations. Raghav has previously been associated with Associated Broadcasting Co. Pvt Ltd, which operates TV9, as well as leading newsrooms such as The Times of India, The Indian Express and Hindustan Times. He has also worked with Bennett Coleman & Co. Ltd., the publisher of The Times of India.

With experience across print, television and branded storytelling, Raghav’s return signals Zee Media’s continued push to build new business verticals rooted in content innovation and evolving audience engagement models.