Movies
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha
MUMBAI: Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh. Making their much-appreciated film debut with Idi Maa Prema Katha, the film also marks Director Ayodhya Karthik’s first film in the film industry. Be sure to catch this heart-warming romance on 21st July at 8:00 PM, only on Zee Cinemalu and Zee Cinemalu HD.
Ravi plays the role of Arun and is paired opposite Meghana, who portrays Sandhya. The story revolves around a vintage love story set against a college backdrop. Meghana Lokesh, who is currently doing two hit shows on Zee Telugu – Raktha Sambandham and Kalyana Vaibhogam, has stunned audiences with her confident first-time silver-screen performance. Anchor Ravi–who is extremely popular on television for his rugged style and flamboyant personality–has also received a lot of praise for his work in the film. Comedian Prabhas Sreenu, Priyadarshi, the young actor who has recently made his mark with his comic timing and acting capabilities, Tulasi, Vizag Prasad, and Getup Srinu play important roles. The music by young singer and composer Karthik Kodakandla is a major highlight of the film and has proven to be a huge hit with youngsters.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
