Hindi
Experience Ajay Devgn’s power in ‘Bholaa’ world TV premiere on 27 Aug on Zee Cinema
Mumbai: Yeh bhakt mahakaal ka, karega naash shaitaan ka! Witness the ever-reliable Ajay Devgn channel his inner Raudra avatar to fight like a fearless warrior as Zee Cinema presents the World Television Premiere of Bholaa. Symbolising the attributes of Lord Shiva – strength and fearlessness, watch him bring a father’s unbreakable determination to reunite with his daughter, against all odds with the world television premiere of Bholaa on Zee Cinema on Sunday, 27 August at 8 pm.
Zee Cinema, being true to its philosophy ‘Jazbaa Hai Jeene Mein, Jab Cinema Hai Seene Mein’, has time and again presented unique campaigns to connect with their audience. For the world TV premiere of Bholaa, the channel has once again devised a unique initiative, engaging with Shiv Bhakts across the nation on the auspicious occasion of Shravan Somvaar & Nagpanchami.
Bowing down to the greatness of Lord Shiva and joining Shiv bhakts in their aradhana, Zee Cinema created an unmatched experience at prominent temples such as Kashi Vishwanath Temple in Varanasi, Mahakaal Temple in Ujjain and Trambakeshwar Temple in Nashik. Devotees from around the country visited these Shiv Temples on the auspicious occasion and the channel joined them every step of the way. Be it distributing cloth bags for their prasad and extending refreshments to people in queues, to offering maha-prasad to Bholenath and serving the needy with that, channel dedicated itself to the seva of the Lord and his devotees. Devotees at each location had their hearts brimming with reverence as they departed not only with blessings but a unique and holistic experience.
When discussing the film “Bholaa,” the Mass Maharaja, Ajay Devgn, shared, “”Bholaa is a large-scale action spectacle with an emotional core. The process of creating Bholaa has been a fulfilling journey for me as both a director and an actor. I’ve consistently strived to introduce innovative filmmaking techniques, many of which are used in the action sequences in Bholaa. The heartfelt connection between the father and daughter in the film is bound to resonate with numerous people. I am looking forward to audiences watching the film on television and immersing themselves in the world of Bholaa.”
The Ajay-Tabu winner combo reunites with Bholaa, along with notable actors like Sanjay Mishra, Deepak Dobriyal, Gajraj Rao amongst others.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
