Zee Cinema unveils digital campaign for Women’s Day

MUMBAI: This Women’s Day, Zee Cinema will give viewers a glimpse of Bollywood without its Heroines in a new digital campaign.

In a male dominated industry, Zee Cinema offers a glimpse into what Bollywood would be without the presence of female protagonists #BollywoodWithoutWomen!

As the International Women’s Day on 8 March dawns upon us, Zee Cinema has decided to commemorate the presence of women in true Bollywood styel. Via the digital campaign titled #BollywoodWithoutWomen, the channel will be sharing creative memes highlighting a “World without Jodha, Simran, and even Humpty Sharma’s Dulhania.”

With each creative encompassing four elements – the Zee Cinema logo unit, the Bollywood character who is without his lady love, the hashtag #BollywoodWithoutWomen and the key creative copy, the campaign will last for two days (8 – 9 March, 2015) on the channel’s Facebook and Twitter pages.

As a part of this digital campaign, Zee Cinema will be reaching out to around 1.6 million fans on their Facebook page to drive interesting and engaging conversations. Also, the channel will run a special contest asking audiences to respond on ‘How would Bollywood be without women?’ on Twitter, where five lucky winners will be get an opportunity to win exciting prizes.