Movie Channels
Zee Cinema lines up ground activity on movie fest
MUMBAI: Zee Cinema which has launched its three month long film festival – Shaniwar ki raat Amitabh ke saath – has now lined up a ground activity to push one of the blockbuster movies they are showing.
Ahead of the screening of the blockbuster movie Coolie, the channel will conduct an on-ground activity through which it will entertain coolies of Mumbai (Dadar, VT & Mumbai Central), Kolkata, New Delhi, Ahmedabad and Lucknow. Two days prior to telecast for one entire day, all coolies at these railway stations will be invited to participate in exciting fun games like dart throwing, target shooting, target being the villain in the film Coolie, arm wrestling and others.
The following are dates for the ground activity at railway stations.
Mumbai
1) Bombay Central 5 January
2) Bandra Kurla Terminus – 6 January
3) CST – 7 January
Delhi
1) New Delhi- 6 January
2) Nizammuddin – 7 January
Lucknow -7 January; Kolkata -Howrah Station – 7 January; Ahmedabad – 7 January
Winners of these games would win exciting prizes. The main objective of this activity is to interact with the Coolies at their work place and bringing into their lives, a day filled with fun and laughter, to conduct exciting and interesting games, through which they can win prizes and most importantly by making them feel wanted and cared for and appreciated by the Society at large and Zee Cinema, informs an official release.
Speaking about this activity Zee Cinema business head Bharat Ranga offers, “We at Zee Cinema strive to bring the best to our viewers. Be it in terms of the movies we acquire like Naseeb, Mard, Coolie, which have never been shown on C & S before, or the ground activity we do. There is a humungous amount of work involved in coordinating a ground activity for coolies across 5 major cities, but we would like to celebrate a big film like Coolie with the people it is all about.”
The ongoing Amitabh festival – Shaniwar ki raat Amitabh ke saath, which was launched on 4 December 2004, is a massive success with viewers clamouring for more, claims the channel. The festival is being communicated on air through innovative promos creating immense nostalgia amongst all Big B fans linked with a conscious 3 month long off air activity – SMS Big B, creating tremendous viewer interaction.
The movie Naseeb was the highest rated movie across all Hindi movie channels in the entire week with a 2.39 TVR, while Mard received a 2.19TVR, the channel claims quoting TAM. The festival has gained immense popularity with viewers. Films like Aaj Ka Arjun & Akayla, which have been telecast earlier, have garnered great ratings of 1.15 & .8 TVR respectivelyl, the release adds.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
