Movie Channels
Zee Cinema inks long term ad sponsorship deal with Rubicon in UK
MUMBAI: Moving away from the traditional ad spots during programming, Zee Cinema has inked a long-term contract with Rubicon in the UK and will create exclusive properties suiting the client’s requirements.
The first property under Zee Cinema’s special sponsorship package for the brand will be called ‘Rubicon Amitabh Special’ and will showcase blockbuster movies starring the living legend Amitabh Bachchan once every month.
The second property named ‘Rubicon Family Movie Nights’ will be a bi-weekly property showcasing yesteryear classics and latest superhits on Wednesdays and Sundays respectively. Rubicon will get exclusive sponsorship for these properties.
Zee Network head of sales Vasdev Tuli said, “This is the very first time Zee Cinema has created a bespoke partnership like this. We’re really excited about our partnership with Rubicon, a brand with such a great profile with our viewers.”
AG Barr head of marketing Adrian Troy added, “Rubicon has been a favourite amongst South Asian families for over 30 years. This partnership does more that target family moments, it helps Asian mums create those moments too.”
OMG Ethnic director Debarshi Pandit said, “We wanted this partnership’s aim to not just associate Rubicon with family moments, but actively bring the family together while watching their favourite films on Zee Cinema.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
