GECs
Zee asserts Mumbai ratings high for ‘Time Bomb’ debut
MUMBAI: Zee TV’s latest launch Time Bomb continues to be in the news. The Ketan Mehta serial, which has already created waves, be it the starcast, heavy duty promotions or the legal clash with Twentieth Century Fox over copyright issues, is now laying claim to being a ratings success as well.
Zee TV has claimed that the opening episode of its weekly blockbuster thriller that aired last night (10-11 pm) scored ahead of even Star Plus’ “big behen” soap Kyunki Saas Bhi Kabhie Bahu Thi. Of course, it is pertinent to note here that it is not TAM India data that has been used to generate the results obtained but aMap (Audience Map) ratings. It was in June 2004 that Audience Measurement and Analytics (AMA) announced the launch of online television ratings system aMap and Zee is their first client.
According to the aMap data provided by the channel, Time Bomb recorded 3.2 TVRs, ahead of Kyunki…’s 2.5 TVRs in the C&S 4+ Mumbai market.
Overall, Time Bomb stands second, behind the other Star Plus heavyweight Kahaani Ghar Ghar Kii, which scored a Mumbai high of 4.2 TVRs.
Additionally, Zee claims that Time Bomb helped it attain the maximum reach in Mumbai of 17.5 per cent, ahead of Star Plus’ 15.9 per cent and Sony’s 11.3 per cent. This was for the 10 pm band.
“Commenting on the TVRs from aMap, Zee TV business head Abhijit Saxena says, “These figures are a clear indication that viewers are looking for a change and Ketan Mehta’s thriller Time Bomb has been widely appreciated.”
Saxena added, “We have recently launched shows like Sinndoor Tere Naam Ka and Sarrkkar and with a slew of programmes lined up in the coming weeks, Zee TV promises to be the market leader. Time Bomb, the first amongst the many upcoming weeklies of Zee TV, has further strengthened the Zee TV prime time band that now starts at 7:30 pm with Sinndoor Tere Naam Ka and continues till 11:30 pm with Kasshish a daily at 11pm.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
