iWorld
YuppTV re-launches Zee channels in US
New Delhi: Streaming platform for South-Asian content, YuppTV has re-launched Zee Network channels in the US and Canada.
YuppTV viewers will now be able to catch a wide mix of relatable fiction, high voltage non-fiction, marquee events, and blockbuster movies in Hindi & regional languages from Zee channels, announced the platform on Wednesday.
‘’We are delighted to once again join hands with Zee Entertainment, to bring back its premium entertainment channels to the US and Canada markets,” said Yupp TV founder, and CEO, Uday Reddy. “The US market has been at the forefront of digitization, not only in access but also in Ad Sales. With our platform now, Zee can offer its advertisers not only the incremental HHs but also structure deals based on delivery (impressions) both at a national or local level, an advantage that no other platform offers to its programmers. Every Ad on Yupp can be measured to the last dot and that is a game-changer for the South Asian Advertisers in the US”.
Be it captivating family dramas such as Kumkum Bhagya, the family comedy BhabhiJi Ghar Par Hai, or the reality show ‘Indian Pro Music League’, YuppTV users can access the Zee channels offerings through its platform. The users will also get access to channels such as Zee TV, & TV and Zee Cinema as well as various regional channels such as Zee Telugu, Zee Tamil, Zee Kannada, Zee Keralam, Zee Punjabi, Zee Marathi, and Zee Bangla
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
