iWorld
YuppTV makes live streaming easy with Freedocast
MUMBAI: YuppTV has announced the launch of Freedocast Pro Device and Freedocast Live Streaming Platform. Providing end-to-end solutions for users to go live instantly, anywhere anytime, the pro device and live-streaming platform also enables users to broadcast live videos on multiple platforms such as, Facebook and YouTube Live, Twitter/Periscope and others.
The latest offering, Freedocast Pro Device broadcasts live videos in HD Quality. The Device can be connected to any video source including camera and switcher to go live and can be easily controlled via Android/iOS App. The App can be used to preview, control & monitor live broadcasts. The Device also has a rechargeable battery supporting over 2 hours of continuous live streaming and offers HDMI IN/OUT & MIC-in for AV source connectivity.
To best suit the needs of broadcasters, Freedocast Live Streaming Platform is designed as a one-stop-solution providing cloud transcoding & Adaptive Bitrate streaming for best viewing experience in low bandwidths, real-time analytics, viewer interactivity with chat moderation, Ad-integration, pay -per-view, geo-blocking & password protection for control of events. Any external encoder can be used to go live through Freedocast Platform and simultaneously stream to multiple platforms
Commenting on the launch, YuppTV founder and CEO Uday Reddy said, “The rapid growth of Live broadcasting could change the way users consume content. In this age of information overload, people expect to see events unfold in real-time. Globally renowned for our technical superiority in the field of internet TV and OTT, we at YuppTV are now extending the same expertise in live-streaming. With the launch of Freedocast Pro Device & Freedocast Live Streaming Platform, we further intent to deliver cost-effective, scalable, and robust LIVE broadcasting solutions. We shall continue to innovate and provide the best services to constantly address the needs of our users.”
Freedocast offers tailor-made solutions for broadcasters to aggregate, edit and broadcast events in-real time to their studios and multiple platforms. This solution is aimed to improve Broadcasters efficiency and productivity to stay ahead of competition. Celebrities and influencers can maximize the value of their social media programs by hosting special interactive sessions through Freedocast. Broadcasting sporting events, webinars, etc can be streamed to multiple platforms to increase the audience size and bring in new revenue streams for the broadcasters.
YuppTV will demonstrate its new offering Freedocast Pro and Freedocast Platform at NAB show 2017 at YuppTV booth SU11402CM, Las Vegas Convention Centre.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
