iWorld
YuppTV joins hands with Sun Network to launch 10 channels
MUMBAI: Yupp TV, the Over-The-Top (OTT) platform has recently announced a strategic alliance with Sun Network. With the alliance, YuppTV will launch 10 channels in four regional languages namely Telugu, Malayalam, Tamil and Kannada in the Middle East and North Africa (MENA).
The OTT platform will make channels like Surya and Kiran in Malayalam, Sun TV, KTV, Sun Music, Tamil channel Adithya TV, Gemini TV, Gemini Movies & Gemini Comedy in Telugu and Kannada channel Udaya TV for its MENA viewers.
The move will add more content to YuppTV’ s entertainment platter that boasts of over 25,000 hours of video content in its catalogue.
Speaking on the partnership, Yupp TV founder and CEO Uday Reddy said, “As the leading digital entertainment provider for expats from the South Asian community, we pride ourselves on making the latest content available to our users across the world. By entering into partnership with Sun Network, one of the largest TV networks in South India, we will curate even more regional entertainment options to add to our already impressive library.”
“The partnership with Yupp is yet another initiative in line with our strategy to improve Sun TV’s presence on digital networks and beef up distribution through a variety of OTT platforms worldwide”, says Sun TV Network Limited president Mahesh Kumar.
The OTT provider for South Asian content, YuppTV, already has content partnerships with leading television networks to provide 200+ channels in the South Asian region.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
