e-commerce
YRF & Vistaprint launch personalised merchandising platform
MUMBAI: Yash Raj Films (YRF) and Vistaprint have joined hands to launch a first-of-its-kind personalised merchandising platform called Film-Me.
Users can add their own images and expressions on products, which will be designed using YRF’s movie library content. The platform is available on Vistaprint’s website, where users can get to the page directly through Vistaprint’s homepage.
Merchandising for movie content in itself is not a new idea but customised and personalised content instantly introduces a whole new dimension for the industry as well as consumers. So instead of simply having a generic T-shirt which just carries the Fan movie logo, (YRF’s next with Shah Rukh Khan), fans can now actually buy a T-shirt with their very own picture or name on it alongside the actor’s silhouette and movie logo in the background.
“This is definitely path-breaking We’ve all loved YRF movies, the characters and the dialogues but for the first time, as fans and movie buffs, you have the opportunity to literally bring all this content into your lives. You might not be able to get a selfie with your favorite superstar but can now have a poster with you and him/her in the same frame through our new platform, Film-Me. We are very excited about the possibilities this opens up to transform most-loved movie content into physical personalised products and look forward to offering a truly wow experience to all movie lovers and fans of YRF movies through Film-Me,” said Vistaprint India MD Nilesh Parwani.
YRF vice president marketing and merchandising Manan Mehta added, “The high degree of customisation that YRF and Vistaprint offer through this first of a kind personalised merchandising range is very different from what we have seen uptill now. Fans will find plenty to love about this collection and the products are sure to be a prized possession among hindi movie aficionados and YRF film lovers.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
