e-commerce
YRF partners Snapdeal to launch home decor merchandise
MUMBAI: Yash Raj Films (YRF) has launched its latest official Home Décor Merchandise Collection on Snapdeal.
Snapdeal will now showcase ‘The BollyHome Project’ by YRF featuring more than 100 products including cushion covers, bean bags, stationary products, posters, coffee mugs and a host of other home décor products.
The collection is inspired by YRF classics such as Silsila, Dil To Pagal Hai, Dilwale Dulhania Le Jayenge as well as recent hits like Rocket Singh, Band Baaja Baaraat and Jab Tak Hai Jaan. The products will be featured on the dedicated YRF store on Snapdeal (http://yrf.snapdeal.com/).
YRF vice president – marketing and merchandising Manan Mehta said, “Through this collaboration with Snapdeal, YRF can now reach it’s consumers at their doorstep. We constantly work towards engaging our communities in exciting ways and now the Bollywood inspired Home Décor collection will provide a YRF brand experience for one and all! And who better than a partner like Snapdeal.”
“We are constantly looking to bring on-board brands on our platform that customers associate with closely. We are extremely thrilled to bring to our customers Bollywood inspired home décor and furnishing options in partnership with Yash Raj Films Licensing, a pioneer in Bollywood merchandise,” added Snapdeal head of strategic partnerships Vibhu Arya.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
