iWorld
Yoodlee Films unleashes Season 2 of Hunter Tootega Nahi Todega
MUMBAI: Hunter: Tootega Nahi Todega Season 2, the explosive sequel to the hit action-thriller, is now streaming exclusively and for free on Amazon MX Player.
Produced by Yoodlee Films, the film division of Saregama India Ltd, the new season raises the stakes with a gripping storyline and a fierce on-screen battle between Suniel Shetty and Jackie Shroff.
Yoodlee Films and Saregama, known for their bold, new-age storytelling across languages, have earned widespread acclaim and numerous accolades worldwide, along with immense love from audiences. Hunter Season 2 is yet another powerful addition to their growing lineup of high-impact, genre-defining content.
Directed by Prince Dhiman and Alok Batra, Season 2 continues the story of Vikram Sinha (Suniel Shetty), a former cop drawn back into a deadly mission when he discovers his daughter, long presumed dead, is alive but in the clutches of a ruthless man known as Salesman (Jackie Shroff). Season 1 received rave reviews for Suniel Shetty’s intense performance and the edge-of-the-seat gripping storyline, and Season 2 builds on that momentum with a chase that spans from Mumbai’s underworld to the streets of Thailand, setting the stage for a high-voltage showdown.
The series also stars Anusha Dandekar, Barkha Bisht, and Anang Desai in pivotal roles. Season 2 also features a reimagined soundtrack blending classic Bollywood with gritty modern beats, amplifying the show’s raw intensity.
On the launch, Siddharth Anand Kumar, EVP, Saregama India Ltd, shared, “Hunter is not just an action series, it’s about emotion, loss, and what drives a man to fight against all odds. Season 2 takes it a notch higher. Fans loved Suniel Shetty’s intense avatar in Season 1 and were eagerly waiting for more. We’re thrilled to bring back this raw, thrilling story with powerhouse performers like Suniel Shetty and Jackie Shroff, continuing our mission at Saregama and Yoodlee Films to deliver compelling stories across languages.”
Suniel Shetty shared, “Vikram’s journey this season is more personal than ever. He’s broken but relentless. The action is intense, but it’s the emotional stakes that truly drive him. Working with my buddy Jackie again brought back incredible energy on screen. It’s great to be back on OTT, and working with Saregama and Yoodlee again has been twice as much fun, they really are like family.”
Jackie Shroff added, “Salesman is calm, calculative, and dangerous. Playing him was truly thrilling. It was a pleasure collaborating with the team at Saregama and Yoodlee — they welcomed me into the Hunter family with open arms and a lot of love. Facing off with Anna (Suniel) again made it even more powerful. There’s real chemistry and camaraderie between us that adds an extra spark to every scene and makes it truly whistle-worthy for the audience.”
Hunter Season 2 is now streaming for free on Amazon MX Player, available via the MX Player app, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
