Film Production
Yash Raj Films – Onyx tie up for wireless entertainment
MUMBAI: Yash Raj Films has formed a joint venture with Mumbai based software company, Onyx Mobile, in developing mobile solutions and creating wireless entertainment opportunities.
Onyx had been the exclusive worldwide licensee of Yash Raj’s mobile content since September 2003 and has successfully developed mobile properties for Hum Tum, Dhoom, Veer Zaara and Yash Raj’s library of over 30 films, says an official release.
The company has launched the Short Code 3366 and the portal www.onyx3366.com with exclusive mobile content of the upcoming film Bunty Aur Babli. The customers will be able to download exclusive ringtones, wallpapers, etc only via Short Code 3366 and the portal.
The portal currently has mobile content for all 30 plus Yash Raj releases and has major plans for future expansion in the Wireless Arena, says the release.
In November 2004, Onyx Mobile in conjunction with Reliance Infocomm distributed to 8.5 million mobile customers a Veer Zaara Voice Message, states the media release.
This was the first time in Bollywood, that pre-recorded voice message of stars such as Shah Rukh Khan and Preity Zinta reached fans inviting them to a nation wide SMS contest.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
