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Yamaha Motor teams up with Netflix for sci-fi anime Tokyo Override
Mumbai: Yamaha Motor Co., Ltd. announced it has collaborated with Netflix, one of the world’s leading entertainment services, on the production of Tokyo Override, an original anime streamed globally, exclusively on Netflix on 21 November 2024.
Tokyo Override is set in Tokyo 100 years in the future where AI has been integrated into daily life and all aspects of urban living is automated. In this sci-fi anime full of motorcycle action, existing and originally designed motorcycles roar through the streets of Tokyo.
Yamaha Motor’s collaboration with Netflix for this project began when we received their request for permission to select and use Yamaha motorcycles in the anime. We cooperated by providing 3D data, images, and sound recordings of the YZF-R1, superbike, and the VMAX, muscle cruiser. In addition to these iconic models, hoping that we could attract the audience to become interested in the world of motorcycles, we also assisted in building the anime’s world of 100 years in the future, offering ideas for mobility, designing the race machine concept “Y/AI”, and providing other support such as supervising the sound effects.
The YZF-R1, VMAX, and Y/AI are all featured in the anime series. We also created a full-scale concept model of the Y/AI, to be world premiered at the Motor Expo 2024 in Bangkok, Thailand running from Nov 29 to Dec 10.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
