DTH
Yahoo! India Answers unveils ‘Ask the Planet’ series to its knowledge sharing platform
MUMBAI: Yahoo! India has unveiled a new series titled ‘Ask the Planet’ on its existing knowledge sharing platform Yahoo! India Answers, which acts as a forum and social community for its users.
The internet giant has zeroed in on India and following the launch of what they call the ‘social media search,’ with the ‘Ask the Planet’ campaign, Yahoo! has outlined a regionalization plan to be implemented within the first and second quarter of 2007. Similar to the localization of their messenger service ‘Indichat’ into eight languages, the company is also looking at expanding the ‘Ask the Planet’ series into several local languages.
The latest series has roped in Indian luminaries from myriad backgrounds to pose questions pertaining to education, health, law and enforcement, games and recreation, society and culture. This series will continue for a period of six weeks, allowing users to answer string of questions posed by these achievers. On the opening day, the first question was posted by the president of India, Dr. APJ Abdul Kalam who asked, “What should we do to free our planet from terrorism?”
Taking the campaign forward, the company will conduct an All India School outreach program visiting 25 cities and urging kids to respond to the president’s question. Finally, president Kalam will select 10 lucky winners who will get the opportunity to go on an educational trip to the Silicon Valley. Additionally, the top 50 respondents will also get to interact with the president on a trip to Delhi. The winners will be announced at the end of February.
Besides, having the opportunity to answer questions posed by prominent Indians, the common man can even pose and answer the simplest of questions. What’s more, each registered user can earn points “reputation” for his participation.
Speaking at the launch Yahoo! India MD George Zacharias said, “We are delighted to bring ‘Ask the Planet’ Series to India. In line with the objective of Yahoo! Answers in creating a rich knowledge repository, the ATP Series will provide an innovative platform for the millions of Indians based on their real life experiences, to answer some of the biggest questions that touch our lives today.”
Yahoo! India Answers was initiated by Yahoo! in April 2006. Starting June 2006, Yahoo! began a series called ‘Ask the Planet’ on Answers where luminaries such as Dr. Stephen Hawking, former US vice president Al Gore, U2s Bono to name a few have asked questions on subjects ranging from survival of human race to eradication of poverty. The service currently exists in 16 languages across the world.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
