News Broadcasting
Xerox India’s Rohit Gupta appointed sales head at Sony Entertainment
Six months after former Sony Entertainment International president Michael Grindon initiated a “rightsizing exercise” in Sony Entertainment Television that swept away a number of high profile executives, the first replacement appointment has been made.
Coming in place of marketing and sales head Kacon Sethi (she was managing director of sister channel SET MAX as well at the time) is Rohit Gupta – previously executive director, industry solutions operations, Xerox Modicorp.
Gupta’s brief, outside of pushing ad sales for SET, will be to get the most out of the ICC cricket rights that Sony has acquired.
Gupta, who has been appointed executive vice-president – sales & revenue management, has been with Xerox for 18 years, right from its inception in India. Gupta comes into SET with no prior media exposure but that, according to SET CEO Kunal Dasgupta, can actually work as an advantage as he can provide a fresh perspective.
Gupta’s marks the first appointment from outside to replace any of the high-profile departures like former COO Rajesh Pant, programming head Rekha Nigam, senior V-P corporate development Anand Desai and V-P – MAX, Prashant Sanwal.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
