With cricket fever building, MTV bowls a ‘Full Toss’

NEW DELHI: As India’s cricket stars take on England and Indian cricket fanatics across the country gear up for the World Championship of cricket, MTV India brings cricket fanatics one more reason to cheer with MTV Full Toss. A series of short, sharp cricket trivia ranging from ‘What is the width of a cricket bat?’ to ‘What is Anil Kumble’s pet name?’ Presented by Eveready batteries, one can catch MTV Full Toss all through the day.

An MTV statement, quoting Cyrus Oshidar, VP Creative, said: “MTV India continues to build its bridges with young Indians and their passion for cricket. First it was Cricket In Control that was a huge success. This cricketing season we bring back MTV Full Toss for a second season. Tune in and enjoy!” Commenting on the partnership, Eveready’s Director Sales and Marketing, Roshan Joseph said: “Eveready has long powered the youth’s music listening. With the cricket season on in full swing, we are now ready to fuel the biggest youth passion – cricket, through MTV Full Toss.”