News Broadcasting
With cricket fever building, MTV bowls a ‘Full Toss’
NEW DELHI: As India’s cricket stars take on England and Indian cricket fanatics across the country gear up for the World Championship of cricket, MTV India brings cricket fanatics one more reason to cheer with MTV Full Toss. A series of short, sharp cricket trivia ranging from ‘What is the width of a cricket bat?’ to ‘What is Anil Kumble’s pet name?’ Presented by Eveready batteries, one can catch MTV Full Toss all through the day.
An MTV statement, quoting Cyrus Oshidar, VP Creative, said: “MTV India continues to build its bridges with young Indians and their passion for cricket. First it was Cricket In Control that was a huge success. This cricketing season we bring back MTV Full Toss for a second season. Tune in and enjoy!” Commenting on the partnership, Eveready’s Director Sales and Marketing, Roshan Joseph said: “Eveready has long powered the youth’s music listening. With the cricket season on in full swing, we are now ready to fuel the biggest youth passion – cricket, through MTV Full Toss.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
